Pantone Color of the Year Was Just Announced—and It’s Gorgeous

It’s that time of year! Weeks before the ball drops on New Year’s Eve, Pantone unveils its Color of the Year, and 2023 is coming in hot. The new year’s shade is surprisingly bold, ushering in an infectious attitude of indomitable confidence. Following 2022’s shade “Veri Peri,” the leading color authority announced the Pantone Color of the Year is Pantone 18-1750 Viva Magenta.

The gorgeous shade is about to appear everywhere, so here’s everything you’ll want to know about the color.

What Is Pantone’s Color of the Year 2023?

According to Pantone, “Viva Magenta” is a shade “descending from the red family” that’s “rooted” in the natural world. The color points to strength, bravery and exuberance. Pantone says that the fearlessness of Viva Magenta prompts us toward “a new narrative” that’s the ultimate symbol of power and statement.

Viva Magenta’s brilliant appearance is both uplifting and dynamic—a powerhouse of optimism, which was an intentional decision by Pantone after the onslaught of uncertain times. “In this age of technology, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, executive director of the Pantone Color Institute, says of the annual pick. The intention to go back to nature also juxtaposes the shade of 2022, which was parallel to the convergence of technology in our everyday lives.

Eiseman adds that the color “is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known… Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Where Can I Use Viva Magenta In My Home?

There are several ways to incorporate 2023’s color of the year, Viva Magenta, into your home—and it doesn’t have to mean an entire redesign. Since the color stands out, a little bit goes a long way.

Some thoughtful ways to include this brilliant shade in your space:

• Accent pillows or throws
• Drapes
• Vases or table decor
• Bedding
• Coffee table books
• Accent wallpaper
• Silk flowers
• Artwork
• Geode coasters or bookends
• Serving trays and glasses

If you prefer to go all out, you can even paint the color of the year on one accent wall and choose pieces that complement the color throughout your room.