Target’s Going Head-to-Head Against Amazon’s Prime Day With its Own Deal Days in July

July is synonymous with many things: summer, vacation, BBQs and the kick off of Amazon Prime Day on July 15. But, now a another sale can be added to the list.

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July is synonymous with many things: summer, vacation, BBQs and the kick off of Amazon Prime Day on July 15. But, now a another sale can be added to the list.

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Our favorite part of Amazon Prime Day? New kitchen gear! From everyday essentials to splurge-worthy finds, these are the best bargains.

Target recently announced it will hold its biggest online sale on July 15 and 16. The retailer hosted a One-Day Sale last year, which proved so successful they decided to tack on another day of deals and discounts. Similarly, Amazon Prime has bumped up their annual sale to two days. The e-commerce giant will offer upwards of a million deals across 18 countries for the fifth year in a row.

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Unlike Amazon Prime Day, which is exclusive to Prime members, Target Deal Days doesn’t require a membership. Instead, everyone is given the opportunity to save big on thousands of items across Target.com and on the Target app, with new deals offered each day. The Black Friday sale event is especially enticing because you can get your orders the same day using Drive Up, Order Pickup and same-day delivery shopped by Shipt.

“Last year’s Target.com One-Day Sale was one of our biggest days of the year for online sales,” said Mark Tritton, executive vice president and chief merchandising officer for Target. “This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day.”

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Expect the following deals on Day One (Monday, July 15):

We’re constantly monitoring Amazon for the best deals so you don’t have to. Here’s what’s in our shopping cart right now.

And don’t miss out on the deals happening on Day Two (Tuesday, July 16):

  • 5% off Target eGiftCards (email and mobile delivery only)
  • 30% off exclusive home brands, including indoor and outdoor furniture and rugs, bedding, bath and more
  • Up to 30% off select small appliances, cookware and floor-care
  • Great deals for the family, like 30% off swim and select sandals
  • Up to 30% off top toy brands and select sporting goods
  • 30% off Cat & Jack uniforms for kids
  • Up to 30% off Evenflo car seats and strollers

Here’s more helpful information on exactly what Amazon Prime Day is.

Target’s press release states: And that’s just the start. We’ll have even more deals starting first thing Monday, July 15 and running through Tuesday, July 16, until 11:59 p.m. CT. Plus, for those who just can’t wait, we have select deals available for guests to start their shopping on Target.com now until Sunday, July 14 at 11:59 p.m. CT.

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Alexa Erickson
Alexa is an experienced lifestyle and news writer, currently working with Reader's Digest, Shape Magazine and various other publications. She loves writing about her travels, health, wellness, home decor, food and drink, fashion, beauty and scientific news. Follow her traveling adventures on Instagram: @living_by_lex, send her a message: [email protected] and check out her website: livingbylex.com