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When Is Amazon Prime Day—and Exactly What Every Shopper Should Know About Amazon Prime Day Deals

For months, the question on everyone’s lips has been “When is Amazon Prime Day,” and rightfully so...

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When is Amazon Prime Day?

The fourth annual Prime Day, Amazon’s biggest sale event of the year, will begin at 3 p.m. ET/12 p.m. ET on Monday, July 16 and will run through Tuesday, July 17 at 11:59 PM ET. “New for 2018, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes,” said Jeff Wilke, Amazon CEO Worldwide Consumer. Find out the 17 Amazon Prime benefits you might not know about.

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What is Amazon Prime Day?

Think of it as Amazon’s annual retail celebration—Amazon Prime Day is literally 36 hours of deals, steals, and lowered prices for those who are Amazon Prime members. (More on that below.) Bigger than ever, Prime Day (and a half) will tack a full additional six hours of shopping—from 30 hours in 2017 to 36 hours this year—with an impressive one million-plus deals exclusively for Prime members around the world, plus select deals at all Whole Foods Market stores in the United States.

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Where Do I Have to Be to Get In On Amazon Prime Day Deals?

Members in the United States, United Kingdom., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, and Austria can take advantage of Prime Day deals, as well as those in Australia, Singapore, Netherlands, and Luxembourg—all countries that are able to take advantage of the deals for the first time this year.

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When Did Amazon Prime Day Begin?

It was introduced in 2015 as a one-day sale that rivaled even Black Friday in terms of deals. It was also a celebration of the company’s 20th anniversary. These are the 15 Amazon hacks every shopper needs to know right now.

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What Do I Need to Do to Shop Amazon Prime Day?

You need to be an Amazon Prime member in order to shop the deals. If you’re not already, you could spend $12.99 per month to become an Amazon Prime subscriber, or you could hop on the Prime Day train without paying a cent, by signing up for its free 30-day trial sometime before Prime Day. However, according to a report in CNET, non-Prime members may be able to get discounts on Amazon Prime Day and Amazon Prime Day deals, too.

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What Are Some of the Biggest Amazon Prime Day Deals?

Amazon devices including the Echo devices, Fire tablets, and Kindle e-readers are practically guaranteed to go on sale: For example, the Echo Show’s price is already down $100 to $130. The Kindle, everyone’s favorite summer reading companion, is also expected to offer huge savings: Three months worth of Kindle Unlimited, the virtual library, for just $1. Think about how many summer reads you’ll be able to plow through! Other items expected to have good deals are smart home accessories, phones, computers, cameras, TVs, fitness accessories, kitchen appliances, and beauty tools.

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What’s Up with Whole Foods on Amazon Prime Day?

At any local Whole Foods Market, Prime members will receive an additional 10 percent off literally hundreds of sale products along with new discounts on customer favorites. To make sure you nail your WF buys, download the Whole Foods Market app—then scan the Prime Code. If you’ve got an Amazon Prime Rewards Visa card, you’ll enjoy double reward benefits—an impressive 10 percent money back—when spending up to $400 at the supermarket. Oh, and Prime members who spend $10 at Whole Foods from now until July 17 will get a $10 credit to use during Amazon Prime Day, reports CNN.

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Anything to Avoid Buying on Amazon Prime Day?

Because Apple and Google are competitors of Amazon, don’t expect big savings on their products. While third-party sellers may offer discounts on iPads or Chromebooks, those deals are rarely as good as sale prices from retailers like Best Buy or Walmart, so it’s best to just avoid them. Be sure not to fall for this

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What Are Some the Best Tips to Shop Amazon Prime Day and Amazon Prime Day Deals?

Prime Day gives manufacturers a chance to discount their stock of older models, however, don’t expect to see the kind of deals you’d get on Black Friday, for instance. Then there are Amazon sellers who are so sneaky and raise prices beforehand so you a deal only looks like one, and isn’t actually a worthwhile purchase. You can remedy this kind of problem with CamelCamelCamel, a super useful website that lets you track the price history of any Amazon product.

If you’ve ever seen Amazon’s famous Lightning Deals, you know they can be hit or miss. This is also true for Amazon Prime Day—when the Lightning Deals are good, they sell out fast. Mitigate constant monitoring at your computer and download the Amazon App instead, which allows you to track deals from wherever you are. You can also use the app in advance of Amazon Prime Day by tapping the Prime Day banner to get a first look at select Prime deals.

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How Have Amazon Prime Day Deals Been in the Past?

More people signed up for Prime on Prime Day last year than on any other day in Amazon’s history: As of April 2018, Amazon confirmed it had passed 100 million subscribers for Amazon Prime. That’s up from 80 million from last year (casual, just 80 million) and 58 million in 2016. Talk about exponential growth: We wouldn’t be surprised to see Amazon Prime’s 2018 numbers grow dramatically again.